Monday, 06 June 2016 10:30


"Expectation can be damaging, especially in the entertainment industry. You promise to blow minds and defy belief. You incite extreme excitement. You are not doing yourself any favours here; it's a year-end function, a 21st, a 50th or a wedding.

EVERYTHING must be perfect and the client is so stressed that they're physically incapable of enjoying the party. And remember: you've already promised them the world.

Inevitably, things go wrong. Someone fails to deliver. The supplier defaults. The middleman miscommunicates. The result is an uncomfortable customer. An angry customer. A disappointed customer.

"And who wants that? Not me!" quips Nina van Deventer. "Tell them it'll be ready in a timeframe that gives you room for mishaps. The plan never goes the way it should. The difference between failure and success is often how you manage that."

Click here for the full article @ Inner City Ideas Cartel


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