“Situated in Cape Town’s CBD, Inner City Ideas Cartel (affectionately known as IC|IC) is a space that has reinvented the traditional office into a vibrant and inspiring environment filled with like-minded individuals. Their unique and all-encompassing business model is geared towards nurturing freelance communities by strengthening relationships and expanding personal networks. Here every detail – from the call booths to desks to networking events – are designed to enhance productivity and output, which is evident in their growth over the past few years.
After frequently commuting between Cape Town and Johannesburg and becoming frustrated at the lack of collaborative freelance working environments, IC|IC founder Schulyer Vorster took a risk and hired a small piece of property to use as a shared office. Initially the idea was to pioneer a working space that optimises workflow and offers organic networking opportunities.”